"The Jordan Index": How MJ's 1995 comeback drove stock prices

For a week in March 1995, five companies MJ endorsed out-performed the S&P 500 and other stock indexes. That and more $$$ nuggets from my look at "I'm back."

“If Michael Jordan were a corporation, he would be in the Fortune 500. He is the $1 billion man. That’s what we estimate his worth is to the Chicagoland economy: $1 billion.”

——— John Skorburg, the then-chief economist for the Chicagoland Chamber of Commerce, on Oct. 6, 1993, the day of Michael Jordan’s first retirement