How Carson Pirie Scott became the #1 destination for 90s Bulls gear

The smart thinking of Chicagoan John Beachum changed the department store’s fortunes.

Carson Pirie Scott ads in the Tribune, with Bill Cartwright and John Paxson, the day after each championship of the first three-peat: Chicago Tribune: June 13, 1991; June 15, 1992; June 21, 1993. The ads were shot in advance of the Finals

Bulls fans had to have the gear the next day. We just had to. The locker room hats. The caricature shirts. We watche…